VIDA E CAFFE:In-House Designer Opportunity

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  1. Trade marketing design work
  2. Regionalised marketing design work
  3. Management of all vida and TORRADOR brand artwork
  4. Brand campaigns
  5. General design requests
  • Trade marketing

    (This relates to all design and marketing activity visible within the trade/retail environment)

      • The below requirements apply to all brands within the vida group
        • vida Retail
        • vida Shell
        • vida vintage
        • TORRADO
      • Clear design guidelines need to be implement across all four brands
      • Work closely with marketing team to ensure brand consistency is adhered to within trade and that all campaigns/requests are implemented/met on time
      • Ensure monthly vida artwork requirements are met within the stipulated deadline

– Monthly product call out (Artwork prepared for all POS)
– Sleeve designs
– Monthly trade marketing and VM brief

  • Food displays and brand representation

    • Assist with creative concepts to improve food displays within store environment
      • Work closely with marketing manager and ops team on this project
      • Continuously monitor international and local trends and make practical recommendations that can be implemented within our store environment
      • Design and manage all artwork for the above
        • Food tags
        • Display call outs
        • New product call outs
        • Supporting in-store communication, etc.
    • Create a VM/Brand booklet
      • Visually demonstrate all brand guidelines that need to be adhered to within the store environment
      • Cover all elements from food displays to POS displays
      • Ensure that this document is continuously updated
  • Branding and packaging
  • Assist with all concept and design work required for all branding requests
    • Liaise with various service providers and suppliers to present required samples/mock ups
    • Research latest trends and concepts
    • Ensure that brand guidelines are always adhered to
  • Work closely with ops and marketing coordinators to ensure efficient implementation of requests
  • Regionalised marketing
  • Work closely with marketing coordinators to deliver on various request submitted by franchisees or store owners
  • Create all artwork for new store openings

– POS (Opening store posters, etc.)
– Supporting web banners
– Social media posts
– Artwork for brand partners and suppliers

  • Brand artwork
      • Accountable for all artwork (across all brands)
        • File and archive existing artwork accordingly
        • Ensure that all artwork has been properly backed up
        • Create an effective artwork filing system that allows for easy access to all artwork files by all parties within marketing and procurement
        • Investigate/research existing artwork storage/filing systems and recommend a suitable solution that could be implemented within the business
          (Example: creating an online portal)
      • Brand campaigns
        • Assist with concept and artwork deliverables on all vida/TORRADOR brand campaign
  • General

    • Deliver on all design requirements for requests that may occur relating to the following:
    • Online platforms (FB, Twitter and website)
    • Content for brand and franchisee newsletters
    • Brand ambassador platform
    • Brand partnerships
    • Brand events/collaborations
    • All ad hoc requests that may occur within department

 

Company Description

‘vida e caffè’ is portuguese for ‘life and coffee’ – and that’s just what we are about: making life better, one authentic espresso-based caffe at a time.

Requirements

To be successful in this exciting role, you must have:

  • BA Degree in Graphic Design/Creative Brand Communication or/Visual Communications
  • Minimum of two to three year experience in a similar role
  • Attention to detail and organised
  • A “can do” attitude
  • Open-minded
  • Ability to manage multiple marketing activities in a fast-paced environment
  • Confident in developing relationships with internal stakeholders of the business and suppliers
  • Interested in design trends
  • Good project and time management skills
  • Decision making oriented and able to quickly react to changing environment
  • A good understanding of print and repro
  • Flexibility
  • Initiative and proactive
  • Integrity and accuracy

Position: six month contract – To be made permanent based on performance.

Posted on 11 Mar 15:56

Contact details
Lauren
vida e caffe
lauren@caffe.co.za

Or Apply with your Biz CV



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