iProspect, Media Account Manager

Job description

Main role purpose (80%)
The media account manager is the central contact person responsible for managing and driving all media-related aspects of the brands in his/her portfolio, including having a clear understanding of the brands, providing strategic direction, monitoring KPIs and budgets, as well as ensuring the effective implementation and buying of all campaigns.

Key accountabilities:
– Build and maintain strong relationships with his/her respective brand client teams.
– Have a deep understanding of Client’s business and each brand within his/her portfolio.
– Manage the overall day-to-day media activity of the brands in his/her portfolio.
– Based on client briefs, compile high quality, innovative media strategies (traditional + digital).
– Encourage collaboration with relevant DAN partner agencies, eg. Posterscope.
– Manage output across all DAN partner agencies and integrate seamlessly.
– Allocate realistic budgets to campaigns/media platforms and monitor accordingly.
– Agree on and then track/monitor KPIs, ensuring that these are met.
– On approval of strategies, brief media planner to compile campaign schedules.
– Oversee approval of schedules and ensure accurate buying briefs.
– Do monthly flow plan checks and address over-/underspends.
– Continuously look for and present proactive media ideas to the brand teams.
– Evaluate media proposals and make recommendations to client accordingly.
– Put together insightful post-campaign reports, including recommendations for future campaigns.
– Together with the insight’s division, drive competitive brand reviews when / if required.
– Assist the buyer in chasing creative material, when and if required.
– On a weekly basis, communicate accurate account status to client and internal team.
– Support the BUD / Hub in providing portfolio-related information when / if required.
– Assist the finance team in resolving invoice queries.
– Keep abreast of industry thinking and trends.

Role purpose within SSA (20%)
The MAM is the regional lead for any expansion brand in his/her portfolio and is therefore responsible for strategic media direction, high-quality output and knowledge/skill transfer to our different country offices. He/she also serves as the link between the SA-based Brand Director and our respective in-country teams.
Key accountabilities:
– Build / maintain strong relationships with our in-market teams.
– Cascade regional briefs down to the relevant in-market teams.
– Guide the compilation of high quality, innovative media strategies (traditional + digital).
– Encourage collaboration with relevant DAN partner agencies.
– Do fortnightly check-ins with the in-market teams to ensure that things are on track.
– Assist in setting up KPIs and guiding the compilation of high-quality post-campaign reports.
– Ensure monthly reporting to BUD / Hub team on budgets, actual spends, campaign activity, KPIs.
– Also engage Hub team to assist in resolving issues.

Requirements

-Minimum five years media agency experience
– Excellent media strategic skill across both traditional and digital media
– Proficient in Microsoft programs such as PowerPoint / Excel / Word
– Excellent client-facing and account management skills
– Excellent English communication skills (both verbal and written)
– Great presentation skills
– Great time management
– Good at building relationships with clients, media owners and colleagues
– Attention to detail (accuracy)
– Work well under pressure and deadlines.
– Good analytical skills
– Can-do attitude
– Team player

Posted on 20 May 09:03, Closing date 19 Jul

Apply by email

Rinae Ramuntshi
[email protected]

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