Online Marketing Opportunity
Coordinate online marketing projects from start to finish including gathering and documenting requirements from stakeholders and working with outside vendors to ensure projects are completed on time, on budget and meet business objectives. The ideal candidate for this must have enthusiasm for the entertainment and music industry; and must relish a challenge to exercise creative freedom. A qualification and track record in online marketing a plus.
- Develop easy to use, clear, concise, comprehensible content
- research web copy
- create sites that are optimised for search engines
- develop relationships with websites to obtain quality links
- improve search-engine rankings
- develop and maintain social media profiles on twitter, Facebook, instagram, LinkedIn and other relevant platforms
- send out quality messages on these channels
- drive traffic to websites using a variety of methods
- ensure content appears high on search rankings
- develop density of desired keyword on page
- research popularity of sites linking to page
- develop pay-per-click advertising campaigns
- create internet ads
- establish an effective presence on social media sites
- monitor a company’s online reputations; and that of related company properties
- approve or delete comments on blogs or articles
- highlight and encourage positive comments
- strengthen relationships with positive comments
- manage and deliver email lists
- design and deliver emails
- craft email campaigns
- integrate other online presences including social media outlets with email campaigns
- follow up on responses
- solicity customer feedback and optimize campaigns accordingly
- track and report key performance indicators of various online marketing projects
Requirements
proven online marketing capabilities
Advantageous
a related qualification and graphic design ability a plus
Posted on 21 Jul 15:29 APPLY NOW
