TAG 8:Inspired Media Mind and Media Planner Opportunity
Tag 8 is a media innovation consultancy. We are a core team of strategic thinkers, media experts, project managers and creative problem solvers. We collaborate with best-in-business partners in media, digital and technology to deliver connected solutions.
Tag 8 is looking for an experienced candidate to fulfill the role of Media Planner on a small portfolio of key clients.
KPA’s:
• Account management
• Accuracy of planning and reporting
• Understanding and interpretation of industry data
Key interfaces:
• Strategy/planning agency
• Buying agency
• Creative agencies
• Clients
• Media owners
• Director
Core responsibilities
- Account management:
- Responsibility for delivery of media consultancy services to client/agency
- Attend client/agency meetings
- Maintain key stakeholder relationships (agencies/brands/media owners)
- Media strategy and planning
- Drafting agreements with clients and agencies for media consultancy services
- Developing detailed briefs with client/creative agency
- Working with agency partners to develop media strategy and recommendations to client across both traditional and non-traditional channels based on brief.
- Interpretation and understanding of media mix within strategy and presentation to client
- Liaise with creative agencies to ensure channels best support creative execution
- Accurately briefing planning team and assistance in developing a detailed media plan and schedules where required
- Managing expectations of delivery and turnaround times
- Interpreting client insights regarding media preferences
- Researching and incorporating innovative channels
- Interpretation and understanding of selection of specific channels within media plan v rationale behind selection based on target market insights and channel performance
- Presentation v explanation of detailed media plan to client
- Manage timely sign offs
- Develop/assist planning team in developing a clear buying brief for buying agency
- Accurate briefing to buying agency
- Supply of final approved plans and accurate chase lists (provided by buying agency) to creative agency/PR agency including clear material specifications, material deadlines and added value requirements.
- Keep creative agency/PR agency updated with any changes to plans
- Monitor of expenditure vs budget
- Monitor accurate flow of billing between buying agency/client
- Manage commission sharing between client/agency
- Revise plans as necessary according to changes from creative agency/client
- Interpretation of campaign performance
- Providing proof of flighting to client as campaign goes live
- Interpretation and analysis of weekly reporting provided by digital buying agency on digital campaigns and generation of reports for client, provided in a timely fashion
- Gathering campaign performance details once campaign has ended, interpretation and analysis thereof and generation of post campaign report
- Presentation and explanation of post campaign reporting to client
- Respond to ad hoc client queries and requests in a timely manner
- Meet with media sales representatives to remain up to date with media developments and discuss best solutions for client
- Manage calls from media sales representatives diverted from client to media agency
- Remain up to date with industry regulations, legislation and best practice
- Self-development through attendance of industry talks and seminars
If you are interested, please send us your CV including a one page letter of motivation.
Company Description
Tag 8 is a media innovation consultancy. We are a core team of strategic thinkers, media experts, project managers and creative problem solvers. We collaborate with best-in-business partners in media, digital and technology to deliver connected solutions.
Requirements
At least three to five years experience in an agency environment
· Able to work methodically, accurately and neatly
· Attention to detail
· Good time management
· Ability to multitask and effectively manage multiple clients
· Negotiation skills
· Willingness to learn new skills
· Familiarity with industry norms and practices
· Taking responsibility for yourself
· Punctual, self-motivated and pro-active
· Strong communication skills
· Software skills –Word, Excel, PowerPoint.
Posted on 17 Mar 13:17
Contact details
Andrew Franks
TAG 8
+27214180875
andrew@tag8.co.za
