Online Marketing Specialist Opportunity

Job description

One of our clients an IT company is looking for a proactive online marketing specialist.The client is looking for an energised and methodical self-starter who can take responsibility for conceptualising and executing the client’s online strategy. The individual would work closely with the sales and business development teams, and need to research target markets and industries and run results-driven online campaigns into these verticals.

This person should be motivated by the challenging and competitive B2B software environment and willing to become familiar with the technical aspects and features of the client’s product. Experience in the ICT industry is beneficial.

This person needs to be organised and charismatic. They must be able to maintain and build the client’s online presence and effectively and systematically define and manage marketing and sales processes. They must have excellent interpersonal and written communication skills with relevant experience in online copywriting and SEO.

They would be responsible for managing our website and various online activities, conceptualising and driving the client’s online strategy within our budget and proactively coming up with new ways for us to improve our online lead generation, lead nurturing and customer and partner campaigns.

Company Description

New Media Talent; leading recruitment agency for the Digital, Media, IT & Advertising sectors in South Africa.

Requirements

• Fluent in English.
• Previous experience within the ICT industry preferable.
• Proven eMarketing track record.
• Highly proficient at building and executing B2B marketing strategies.
• Ability to understand and implement processes and drive marketing campaigns beyond lead generation through lead nurturing, sales qualification stages and customer relationship.
• Experience with conceptualising, managing and tracking online campaigns- specifically email marketing, content marketing, Google AdWords and affiliate campaigns.
• Excellent communication skills.
• Highly proficient computer skills including MS Word, Excel, Outlook, Google Analytics, Email Marketing systems, social media platforms and website content Management systems (preferably WordPress)
• Website management, Administration and Analytics experience.
• An understanding of online behaviour and online relationship management.
• Experience in SEO optimisation, specifically through content marketing and link building.
• Ability to manage and maintain a lead scoring model and work with CRM systems.
• Strategic planning and coordination of people and resources.

Posted on 19 Jun 11:30     APPLY NOW