Strategic Planner Opportunity

Job description

Our client is a durban based agency but are an internationally active and brand centric, channel neutral, multi-disciplinary creative consultancy. Their purpose is to find answers to brand and client problems or opportunities using strategic, creative and campaign management capabilities.

They’re currently looking for a very dynamic strategic planner to manage a portfolio of both international and national brands. The primary function of the strategic planner is to understand clients business issues and provide strategic input; both internally in interpreting briefs to inspire creative development and the creation of creative briefs, and externally in providing a marketing strategic resource for clients to help build stronger brands.

You role:

– Involvement in the initial briefing sessions with the client to clearly understand and identify the problem at hand
– Defining the way forward on each job strategically and giving the creative team a tight single-minded strategic approach
– Development of brand strategies
– Development of 360º communication campaigns/strategies
– Assisting creative in creative brainstorms when necessary, including development of the “big idea” and guiding the creative roll out
– Gaining insights through immersions and research groups with consumers, in order to bring consumer knowledge/insight to each brief
– Assist the team with campaigns by researching background information, analysing case studies and formulating presentations needed to create a bigger strategic document (pitches, proactive and current clients)
– Developing general marketing related presentations
– Involvement in client’s strategic and research sessions

Requirements

What you’ll need:

– A minimum of five to ten years’ strategy experience from a reputable advertising agency
– Diploma or Degree qualified in Marketing Communications/Brand Leadership (ideal)
– Proven track record of creative solutions to various levels of problems
– An understanding of media and channel planning
– A sound understanding of marketing disciplines, and knowledge of branding/brand positioning/brand valuation theory
– An eclectic approach to problem solving with the ability to be both rigorously analytic as well as intuitive
– A sound understanding of both qualitative and quantitative research
– Highly developed listening skills
– Presentation skills, preparation and persuasion

T apply for this role please use this link: https://recruit.zoho.com/recruit/ViewJob.na

Posted on 22 Jun 16:10      APPLY NOW