Public Relations Specialist: Kaya FM
Public Relations Specialist: Kaya FM
Description
Main purpose:To develop, maintain and ensure the organisations reputation in the public and internal environment through compliance to the organisation’s, Brand and Public Relations (PR) strategy.
Key performance areas:
- To compile and manage the PR department’s budget in terms of expenses in accordance with company policies and procedures
- To communicate and liaise with internal departments and business units and external customers regarding all brand relevant matters
- To build and maintain relationships with external stakeholders in order to ensure that the Kaya FM brand stays ‘top of mind’ according to brand and PR strategy
- To develop and implement a PR and communication strategy in accordance with the Kaya FM Brand strategy
- To source and select brand relevant media platforms and partnerships to promote the Kaya FM brand in accordance to the company strategy
- To draft media platform specific communication to communicate brand messages
- To source and select appropriate brand ambassadors to promote the Kaya FM brand in accordance to relevant media platforms
- To source and select opportunities for partnership to promote the brand.
- To identify social responsibility opportunities in accordance with Brand
- To develop, implement and maintain a crisis communication strategy
- To successfully complete all allocated and agreed development activities
- To mentor, coach and train an allocated subordinate in the Public Relations and communications environment
Key competencies:
- Planning
- Maintaining long-term relationships
- Managing change and uncertainty
- Influencing
- Decision making
- Innovation
- Problem definition and analysis
- Networking and connecting to people
Requirements
- Grade 12
- Relevant tertiary qualification (PR, communications, corporate communication) degree/diploma
- Media relations (one to three years’ experience)
- Supervisory experience (one to three years’ experience)
- Event management (one to three years’ experience)
Skills and Knowledge:
- MS Office (intermediate)
- Negotiation and facilitation skills
- Presentation skills
- Project management and financial management skills
- Knowledge to established network of contacts (people with influence)
- Entertainment industry knowledge
Location:Johannesburg, Parktown North
Type: Contract
