VIV GORDON PLACEMENT:Brand Manager Opportunity
An exciting opportunity has arisen for a mid-weight brand manager to work within the marketing department of a funky brand in its Cape Town head office. The main purpose of the job is to build the brand through integrated marketing communications that drives sales and enhances customer experience. The role sees you reporting to the marketing executive.
Your role as brand manager will be to undertake the following:
- Execute the annual marketing strategy in order to meet the business’ objectives
- Manage and drive the annual promotional calendar and meet the sales objectives
- Manage the alignment of all marketing elements including above the line, below the line and online platforms
- Manage and accurately work within the marketing budgets
- Manage the marketing team and ensure consistent delivery of tasks
- Build positive relationships with internal and external stakeholders
- Maintain brand integrity and ensure the impact of all branding decisions are evaluated against the brand strategy
- Continuously monitor marketing trends and make recommendations so as to keep the brand relevant
- Conduct specific consumer research surveys in order to align marketing communications to consumer needs
Qualifications and experience
- The successful candidate must have the following essential qualifications and experience:
- Marketing Degree or Diploma
- Five years’ experience within the retail industry
- Four years’ experience managing people
- Some ad agency experience would be nice
Company Description
Viv Gordon Placements (VGP) is a specialist recruitment agency in the advertising, marketing, media, public relations and publishing industries.
Requirements
Skills, abilities and job related knowledge:
- Knowledge of principles of marketing
- Knowledge of above the line elements
- Knowledge of below the line elements
- Knowledge of advertising agency processes
- Knowledge of digital platforms
- Desirable: Knowledge of print production process
- Proven ability to develop marketing briefs
- Sound communication and presentation skills
- Advanced computer literacy
- People management skills
- Excellent influencing skills
- Budgetary control and cost control management skills
- The ability to work independently
- The ability to deliver in a dynamic, fast paced environment
Essential competencies
The successful candidate must be able to:
- Persuade and influence
- Relate and network
- Create and innovate
- Plan and organise
- Present and communicate information
- Adapt and respond to change
- Be analytical
- Lead and supervise
Posted on 12 Mar 09:18
Contact details
Viv Gordon
Viv Gordon Placements
+27 21 422 1037
viv@vgp.co.za
