Wetpaint – The Little BIG Agency!,Reporting and Analytics Specialist

As an Analytics Specialist you will be responsible for the technical and business enablement of Analytics solutions via Tag Managers, Analytics Platforms and other marketing software across all in-market teams. You will also be utilising Reporting software for all clientele on a monthly basis.

Responsibilities include:

Implementation of tracking solutions

• Tag Manager implementations in line with best practices and global standards according to the approved Measurement Plan
• Strict adherence to Quality Assurance processes and documentation thereof
• Correct setup of Analytics Platform Configuration and Integrations with GMP
• Technical audits and presentation across Analytics, Tag Manager, and Data Layer Implementation
• Creation and Implementation of Audience Frameworks
• Technical implementation support and troubleshooting on existing implementations for retainer clients
• Maintenance of existing reporting for retainer clients
• Stay up to date and educated on latest products and trends in measurement

Role within the organisation
An Analytics Specialist should be comfortable implementing and recommending Digital Marketing platform tracking solutions utilizing Google Tag Manager and Google Analytics (GA4 and Universal) and should be able to adapt to any new platforms that our clients use. A key component of the role is to be able to build strong relationships with clients by building trust and offering clear and effective solutions.

Preferred Certifications:
1. Google Analytics Individual Qualification
2. Certified Google Marketing Platform Partners Education:

• a. Design Successful Cross-Stack Architecture
• b. Data Capture 
• c. Audiences
• d. Tech Infrastructure

3. Adobe Qualifications would be advantageous

In order to successfully perform this role, you will need the following hard and soft skills:

Hard Skills

• Google Analytics Implementation
• Google Analytics 4
• Google Analytics 360 (Universal Analytics)

Google Tag Manager Implementation

• Advanced use of Tags, Variables and Triggers
• GTM Best practices and naming conventions
• Utilisation of a data layer
• Utilisation of Workspaces

Deep understanding of Google Analytics, GTM and data layers in order to conduct Audits and Recommendations

• Measurement Plan Setup
• Macro and Micro Conversion Tagging (across platforms)
• Google Analytics Events for Audiences
• Google Analytics Events for Website Optimisations and Reporting
• Maintenance of Measurement plans
• GA4 Measurement Plans
• GA4 Set Up
• Advanced Google Sheets / Excel and the use of Supermetrics
• Datalayer Provision and Recommendations (Ecommerce and Non-Ecommerce)
• Offline to Online Integrations (Data Imports in Google Analytics)

Troubleshooting:
Ability to support teams to resolve technology/platform problems as well as reporting discrepancies, tracking issues and any other tech-related issues which affect campaigns including but not limited to:

• Data Discrepancies in Google Analytics
• Data Discrepancies between Google Analytics and Integrated Platforms
• Google Tag Manager and Website Tag Troubleshooting
• Confidently debug GTM tagging (Either via Dataslayer, Omnibug, GTM Debugger or knowledge of JavaScript)
• Basic JavaScript, CSS and HTML skills
• Adobe Analytics Basics
• Server Side Tracking Basics
• Consent Tracking
• Facebook Conversion API Implementation
• Knowledge of Digital Marketing strategy / online acquisition channels and attribution

Soft Skills

• Ability to think and act independently as well as collaboratively.
• Relentless enthusiasm and highly reliable.
• Ownership driven, pro-active to self-learn and make progress.
• Confidently deal with enquiries around analytics from and establish influential relationships with both internal and external stakeholders.
• Strong technical communicator – able to turn complex technical concepts into simple and easy to understand concepts for both internal teams and clients.
• Strong professional business communication skills – ability to write a professional email, conduct presentations and speak professionally to clients and teams.
• Exceptional attention to detail and pride in any work produced.
• Ability to work in a fast paced, dynamic, pro-learning environment on multiple priorities simultaneously.
• Strong ability to prioritize and manage own time as well as assisting teams where needed
• Excellent problem solving skills
• Display honesty and integrity at all times
• Accountable for your actions even when making mistakes
• Organized and detail oriented
• Be approachable and open to constructive feedback
• Display a hunger for knowledge and a willingness to learn for any situation

Posted on 04 May 15:12, Closing date 3 Jul

Apply by email

HR Department
[email protected]

Or apply with your Biz CV

Create your CV once, and thereafter you can apply to this ad and future job ads easily.APPLY