VIDA E CAFFE:In-House Designer Opportunity

1. Trade marketing design work
2. Regionalised marketing design work
3. Management of all vida and TORRADOR brand artwork
4. Brand campaigns
5. General design requests

• Trade marketing
  
  (This relates to all design and marketing activity visible within the trade/retail environment)
  • The below requirements apply to all brands within the vida group
    • vida Retail
    • vida Shell
    • vida vintage
    • TORRADO
  • Clear design guidelines need to be implement across all four brands
  • Work closely with marketing team to ensure brand consistency is adhered to within trade and that all campaigns/requests are implemented/met on time
  • Ensure monthly vida artwork requirements are met within the stipulated deadline

– Monthly product call out (Artwork prepared for all POS)
– Sleeve designs
– Monthly trade marketing and VM brief

• Food displays and brand representation
  • Assist with creative concepts to improve food displays within store environment
    • Work closely with marketing manager and ops team on this project
    • Continuously monitor international and local trends and make practical recommendations that can be implemented within our store environment
    • Design and manage all artwork for the above
      • Food tags
      • Display call outs
      • New product call outs
      • Supporting in-store communication, etc.
  • Create a VM/Brand booklet
    • Visually demonstrate all brand guidelines that need to be adhered to within the store environment
    • Cover all elements from food displays to POS displays
    • Ensure that this document is continuously updated

• Branding and packaging

• Assist with all concept and design work required for all branding requests
  • Liaise with various service providers and suppliers to present required samples/mock ups
  • Research latest trends and concepts
  • Ensure that brand guidelines are always adhered to
• Work closely with ops and marketing coordinators to ensure efficient implementation of requests

• Regionalised marketing

• Work closely with marketing coordinators to deliver on various request submitted by franchisees or store owners

• Create all artwork for new store openings

– POS (Opening store posters, etc.)
– Supporting web banners
– Social media posts
– Artwork for brand partners and suppliers

• Brand artwork
  • Accountable for all artwork (across all brands)
  • File and archive existing artwork accordingly
  • Ensure that all artwork has been properly backed up
  • Create an effective artwork filing system that allows for easy access to all artwork files by all parties within marketing and procurement
  • Investigate/research existing artwork storage/filing systems and recommend a suitable solution that could be implemented within the business
    (Example: creating an online portal)
  • Brand campaigns
  • Assist with concept and artwork deliverables on all vida/TORRADOR brand campaign
• General
  • Deliver on all design requirements for requests that may occur relating to the following:
• Online platforms (FB, Twitter and website)
• Content for brand and franchisee newsletters
• Brand ambassador platform
• Brand partnerships
• Brand events/collaborations
• All ad hoc requests that may occur within department

 

Company Description

‘vida e caffè’ is portuguese for ‘life and coffee’ – and that’s just what we are about: making life better, one authentic espresso-based caffe at a time.

Requirements

To be successful in this exciting role, you must have:

• BA Degree in Graphic Design/Creative Brand Communication or/Visual Communications
• Minimum of two to three year experience in a similar role
• Attention to detail and organised
• A “can do” attitude
• Open-minded
• Ability to manage multiple marketing activities in a fast-paced environment
• Confident in developing relationships with internal stakeholders of the business and suppliers
• Interested in design trends
• Good project and time management skills
• Decision making oriented and able to quickly react to changing environment
• A good understanding of print and repro
• Flexibility
• Initiative and proactive
• Integrity and accuracy

Position: six month contract – To be made permanent based on performance.

Posted on 11 Mar 15:56

Contact details
Lauren
vida e caffe
lauren@caffe.co.za

Or Apply with your Biz CV