SEO Strategist Opportunity
| Remuneration: | Basic salary |
| Location: | Cape Town, CBD |
| Job level: | Mid/Senior |
| Type: |
Job description
Has digital become such a large part of your life that you want to literally optimise everything around you? When your friends verbally tell you they’re looking for someone or something, do you ignore them because they didn’t use the right keyphrases? Do your dreams include an image of yourself as Daenerys Targaryen and Google algorithms as her three dragons? If so, we’re a bit worried, but might also have a career opportunity of a lifetime.
We’re looking for an epic and experienced SEO strategist who will be responsible for coordinating and implementing kick@$$ SEO/inbound marketing strategies for our clients.
You need to be goal oriented, possess exceptional attention to detail, and have good interpersonal skills. In this role, you will work with a team of creative, quirky individuals and will also have to interact with clients regularly to ensure their objectives are met.
In other words, we’re looking for someone who can wield the power of a thousand hammers (yeah, we want someone like Thor, but a thousand times better)
The necessary stuff:
- Excellent analytical and critical thinking skills
- Excellent interpersonal skills
- Ability to work as part of a team but also to work autonomously, without
supervision
- Three+ years’ experience in Search Engine Marketing (SEM) and Search Engine Optimisation (SEO)
- Proven track record of SEO successes
- Excellent knowledge of SEO tools and techniques
- Good understanding of website performance metrics and how to interpret
data
- Experience in outreach campaigns and the ability to interpret data
- Basic web content/design knowledge and an understanding of how they relate to SEO functions
- Experience working with CMS and building/administering content in multiple CMS/e-commerce environments
- Basic knowledge of HTML/CSS and website administration
- Proficiency in MS Excel, PowerPoint, and Word
The advantageous stuff:
- Digital agency experience
- Google Analytics Individual qualification
- Experience in managing local campaigns in targeted markets
- Understanding of AB split testing, and traffic/conversion tracking
- Knowledge/understanding of PPC
- Experience with some/all of the following tools: Screaming Frog, Moz, Google analytics, Webmaster Tools, Rank Tracking software (e.g. Rank Ranger), Site health monitoring tools (e.g. deep crawl) Keyword research tools (e.g. Google Keyword Planner and Micro Niche Finder), Open site explorer/Majestic SEO/Link Research Tools
What you will be doing:
The successful candidate will need to be able to lead on all aspects of search engine optimisation. We want someone who will not only produce excellent results and work at a pace, but who is also keen to learn and get involved in all aspects of the business. This really is a great opportunity for the right person to really help shape the future of the department. The role will include:
- Developing and executing SEO strategies
- Coordinating team members and managing the execution/implementation of the SEO strategy
- Performing baseline site audits for new sites and analysing content and structure in accordance with SEO goals.
- Identifying obstacles on clients’ sites and working with developers, copywriters and designers to optimise results
- Defining metrics and measures for SEO success, and then reporting these results
- Managing tactical SEO initiatives, including on-site optimisations, keyword analysis, web content development, link-building, site auditing and competitive analysis
- Keyword research and analysis
- Monitoring and reporting on campaign analytics
- Communication to clients, team, and management on strategy/project development, timelines, and results
- Collaborate on client strategy and goal definition for success
- Keep pace with SEO, search engine, social media and digital marketing industry trends and development
- Contribution to the company blog and building the profile of the company within industry
So, if you believe that you’re the person we’re looking for and would love to help shape, a young and growing company – then please apply today. We look forward to hearing from you.
Posted on 15 Jun 13:29 APPLY NOW
