TACTICAL CAMPAIGN MANAGER Opportunity
Founded in South Africa in
1895, SABMiller has grown to
become one of the world
’
s
largest and most respected
brewing
companies. With operations in
over 75 countries, we have more
beer brands in the world
’
s top
50 than any other brewer
and we rank among the top three
brewers in more than 30
countries. Every minute of
every day throughout the world,
close to 130,000 bottles of
SABMiller beer are sold.
SABMiller manufactures and
markets over 200 beer brands.
These include international
names such as Peroni Nastro
Azzurro, Pilsner Urquell,
Miller Genuine Draft and
Grolsch, as well as leading
local brands such as Aguila
(Colombia),
Castle (South Africa), Miller
Lite (USA), Snow (China),
Victoria Bitter (Australia) and
Tyskie (Poland).
SABMiller
’
s history is one of
exceptional growth and returns
to shareholders. With our
global footprint of over 70,000
employees, strong portfolio of
brands and spread of operations
across developed and
developing markets, SABMiller
is
well placed to continually
improve on this growth.
Key Purpose Statement
Synthesise multiple data
sources to provide meaningful
marketplace analysis on any
competitor disproportionate
performance gains, the drivers
thereof as well as the
recommendation, development and
implementation of proposed
actions and interventions
required to reverse any such
gains.
Competence Requirements
Knowledge & Experience Required
•
Relevant
Analytical/Commercial/
Marketing Management Degree
•
Post Graduate qualification
preferred.
•
5 years sales/ marketing/
trade marketing experience
•
Ability to manage multiple
projects at any given time.
•
Self-starter that can work
both independently as well as
interdependently
•
High energy levels and bias
for action
•
Attention to detail
•
Strong analytical abilities,
supported by business acumen
that allows analytics
translation to actionable
business
relevant insight and actionable
ideas.
•
Proven track record
demonstrating capability to
turn insights into trade/
shopper/ consumer relevant
programs and
campaigns
•
Proven track record in the
management of campaigns, both
pre-, during and post campaign
implementation
•
Effective communication and
interpersonal skills.
•
Ability to handle technology
support tools (Excel and other
query tools)
•
Good consulting and
influencing skills
Roles, Skills & Attributes
Required
•
Strategic, analytical and
creative thinking with strong
intellectual curiosity
•
Passion for analytics and
leading information management
to create value
•
Ability to manage complexity
and deliver against tight
timelines.
•
Able to quickly and
consistently translate insights
into commercially viable
concepts and programs.
•
Ability to influence the
agenda and lead from front to
develop and embed new ways of
working, and a culture of
inspired
thinking
•
Systemic thinking and problem
solving with good planning
skills
•
Commercial skill and
financial acumen (Financial
planning in terms of revenue
management and business case
development)
•
Excellent communication and
influencing skills
•
Good communications skills
and ability to manage
stakeholder relationships
within and outside the
organization
•
Strong bias for action and
learning through in-market
pilots and tests
•
Proven Project management
skills
Output and Accountabilities
•
Forge strong working
relationships with regions, KA,
brands and supply chain,
amongst others, to enable
shared market
performance understanding.
•
Use various market
intelligence reports and trade
information to analyse
competitor performance and
provide
stakeholders with an overview
on any areas requiring further
analysis and/ or potential
intervention.
•
Use various data sources and
analysis to develop hypothesis
around competitor performance
and the drivers thereof.
•
Working with key stakeholders
(Regions, Brand, Channel,
Distribution) to validate
hypothesis and provide clear
insights
that can be translated into
commercially viable programs
•
Develop regional/ task
specific programs and
initiatives (based on insights)
to turn around performance and
drive
incremental share for the SAB
brand portfolio.
•
Develop the necessary
business case to support and
facilitate potential Central
office support
–
both people
and
financial resource
•
Facilitate the development,
procurement and implementation
of ad hoc activity.
•
Develop KPI
’
s and scorecard
tracking for all initiatives
and report findings and
learnings as per agreed
timelines.
•
Post campaign analysis,
sharing and documenting of key
learnings to build a
“
database
of learning
”
.
•
Assist with the generation of
the short to medium term
competitor insights and
engagement strategy.
•
Provide ad hoc analytical
support as required on key
competitive projects,
initiatives and executive
requirements
•
Support to building of the
knowledge management and market
intelligence system
Additional Information
The advert has minimum
requirements listed. Management
reserves the right to use
additional / relevant
information as
criteria for short-listing.
Appointments will be made in
line with SAB
’
s employment
equity plan and talent
requirements.
Employment Type
Permanent
Full/Part Time
Full-time
Location
