Market Research and Insights Opportunity
| Remuneration: | R25000 – R30000 per month negotiable Market related |
| Location: | Johannesburg, Bryanston |
| Type: | Permanent |
Job description
One of the international TV stations is looking for a dedicated candidate to fill the position of the market research and insights.
The successful candidate will be responsible for the following:
- Providing weekly updates for the performance of programmes on the stations and its competition.
- Establish and achieve periodic GRP targets through building up viewership and reach.
- Predicting the future performance for all the channels in the GEC platform and creating strategies basis the same.
- Drive market research (both quantitative and qualitative) to enable accurate forecasting of channel/programme performance.
- Indigenous research modeling and insights reporting.
- New market initiatives for new product launch with ROI.
- Undertaking syndicated qualitative researches, to ensure high quality consumer interaction for better understanding of the market/audience preferences and viewership nuances.
- Working with the marketing team on all the activities across markets.
- Analysing the impact of all activities done for our shows across markets.
- Taking the responses from each and every market regarding the preference of media consumption.
- Managing research agencies and Industries in various markets
Requirements
Relevant degree
Five+ years of experience in the same role
Must come from a reputable market research environment
Must have broadcasting research experience
Only shortlisted candidates will be contacted.
Posted on 25 Jun 15:08 APPLY NOW
