Media Strategist Opportunity
A media strategist is concerned with how messages will be delivered to clients or niche market. They enable their clients to maximise the impact of their advertising campaigns through the use of a range of communication channels.
Media strategists combine creative thinking with factual analysis to develop appropriate strategies to ensure that campaigns reach their target audiences as effectively as possible. They apply knowledge of media and communication platforms to identify the most appropriate mediums for building awareness of a client’s brand.
Requirements
Preparation:
- working with the client and the account team to understand the client’s business objectives and advertising strategy;
- liaising with the creative agency team, clients and consumers to develop media strategies and campaigns;
- making decisions on the best form of media for specific clients and campaigns;
- undertaking research and analysing data using specialist industry resources;
- identifying target audiences and analysing their characteristics, behaviour and media habits;
- presenting proposals, including cost schedules, to clients.
Implementation:
- recommending the most appropriate types of media to use, as well as the most effective time spans and locations;
- working with colleagues, other departments and media buyers either in-house or in a specialist agency;
- making and maintaining good contacts with media owners, such as newspapers, magazines and websites;
- managing client relationships to build respect and trust in your capabilities;
- maintaining detailed records;
- evaluating the effectiveness of campaigns in order to inform future campaigns.
Advantageous
- Educational qualifications in Communications, Journalism, Marketing, Public Relations or similar fields
- Six years or/more experience
- Great attention to detail, follow through and the ability to organise and complete multiple projects in a timely and efficient manner
- The ability to deal with a fast paced environment with changing work priorities
- Exposure and understanding of all media types and a demonstrated belief in the role of print and digital media
- Experience in digital or print media
Personal Skills/Attributes
- Must have big ideas
- Excellent time management
- Ability to multitask
- Attention to detail
- Strong concept development and design ability
- Excellent communication skills
- Able to work in a team
- Able to work under stress and meet deadlines
- Strong attention to detail.
- Good presentation skills
- Good numeracy skills
Posted on 14 Jul 08:25 APPLY NOW
