Jobs
TalentLink, Marketing Analyst
Remuneration: | R30000 – R40000 per month cost-to-company |
Location: | Cape Town |
Job level: | Mid/Senior |
Type: | Permanent |
Company: | TalentLink |
Job description
- Set key metric targets and implement plans to achieve the metrics. Primary metrics include sales, budget efficiency and new name acquisition.
- Accurately forecast and develop a campaign sales plan and budget to provide the business with a clear roadmap to meet financial objectives
- Ensure trends are monitored with changes identified timeously for re-forecasting and adjust accordingly
- Provide insightful reporting & analysis for weekly sales, monthly management reports, marketing review, quarterly reviews, and ad hoc requests
- Analyze trends relating to key variables within campaigns and put forward proposals for improvement
- Increase customer demand and basket size to deliver intake targets and drive organic growth through innovation
- Engage and challenge the different business units to improve conversion from Intake to net sales (NSV) by achieving conversion objectives within the sales pipeline
- Monitor campaigns and channel performance to achieve NSV, taking proactive actions to improve any underperformance
- Leverage relationships with merchandise and operations for great marketing offers and incentives to drive customer demand
- Collaborate with the data science and customer analytics teams to develop insight led campaign segmentation strategies to achieve customer growth
- Work closely with the operational teams to achieve business objectives in line with the campaign plan in the relevant channels
Requirements
- Analytics
- Budget Management
- Campaign Management
- Data
- Insights
- Marketing
Posted on 11 Apr 18:00, Closing date 11 May