Sales Assistant Opportunity at Cotton On V&A Waterfront

Job Description
Born in Australia, loved around the world. Cotton On is a global fashion brand focused on style, creativity and self-expression. The brand is built on energy, optimism and inclusivity. It creates retail spaces where customers feel welcome, inspired and confident. At the V&A Waterfront store, you join a high-traffic retail environment where customer experience matters every moment of the day. This role is ideal for someone who enjoys fashion, people and fast-paced retail work.

About Cotton On
Cotton On is part of a global retail group with a strong presence across multiple countries. The company employs thousands of team members who focus on delivering great customer experiences. The brand promotes individuality, creativity and teamwork. It also supports community projects through its foundation work, focusing on positive social impact. The workplace culture is relaxed, energetic and performance driven.

Role Overview
As a Sales Assistant, you act as a brand ambassador on the shop floor. Your main focus is customer engagement, store presentation and driving sales results. You help customers find products, complete purchases and enjoy a smooth shopping experience. You also support visual merchandising and daily store operations. You work closely with your team to meet sales targets and maintain store standards.

Key Responsibilities

Customer experience

• Greet and assist customers throughout their shopping journey
• Create positive and memorable in-store interactions
• Provide product knowledge and styling support
• Handle customer queries with professionalism

Sales and performance

• Drive sales through active engagement with customers
• Support the team in achieving daily and monthly targets
• Promote current offers and in-store campaigns

Store presentation

• Replenish stock on the sales floor
• Maintain clean, organised and visually appealing displays
• Follow merchandising guidelines and brand standards

Teamwork

• Work closely with colleagues to maintain smooth store operations
• Support team goals during busy trading periods
• Contribute to a positive and energetic store environment

Brand values

• Support Cotton On Foundation initiatives
• Promote a culture of inclusivity and belonging
• Represent the brand with confidence and pride

Skills Required
You need practical retail and communication skills to succeed in this role.

• Strong customer service ability
• Good communication and interpersonal skills
• Ability to work in a fast-paced environment
• Basic numeracy for transactions and sales support
• Attention to detail in merchandising and presentation
• Team collaboration skills

Competencies

Essential competencies

• Delivering results under pressure
• Following instructions and store procedures
• Working well with customers and colleagues
• Maintaining energy and focus during busy shifts

Desirable competencies

• Sales persuasion and product promotion
• Time management in a retail environment
• Adaptability to changing store needs
• Initiative in solving customer problems

Minimum Requirements

Experience

• Previous retail or customer service experience is an advantage
• Experience in fashion retail is beneficial but not required

Education

• Grade 12 or equivalent qualification preferred

Work Environment

• Busy flagship retail store at V&A Waterfront
• High customer foot traffic
• Shift-based work including weekends and holidays
• Fashion-focused retail setting

This role suits someone who enjoys fashion, people and energetic retail environments. You will play a direct role in creating positive customer experiences while supporting sales performance. The position offers exposure to global retail standards and fast-moving store operations. If you want to grow in fashion retail and build strong customer service skills, this opportunity provides a strong foundation.

Apply here