Counter Sales – Tools and Machinery Opportunity at Adendorff Durban Springfield Park

Adendorff Machinery Mart is looking for a confident and customer-focused Counter Sales professional to join its Durban Springfield Park branch in KwaZulu-Natal. This permanent sales position is suited to someone who enjoys working with customers and has an interest in tools, machinery, hardware, automotive or engineering products. The successful candidate will be responsible for assisting customers with product selection while supporting sales growth, stock control and daily branch operations. If you have strong product knowledge, good communication skills and a reliable approach to work, this opportunity could be a valuable step in your retail sales career.

The Counter Sales role requires more than basic selling ability. You will be one of the first points of contact for customers and will need to understand their requirements before recommending appropriate tools and machinery solutions. Technical knowledge can help you provide better advice and build customer trust. The position also involves supporting branch administration, maintaining stock levels, contributing to sales targets and helping ensure the store operates according to company standards.

Key Responsibilities

• Assist customers at the counter and provide professional product advice.
• Identify customer needs and recommend suitable tools, machinery and related products.
• Generate sales and contribute towards achieving strategic branch growth targets.
• Maintain strong customer relationships through excellent service.
• Promote a positive image of Adendorff Machinery Mart through professional customer interactions.
• Maintain appropriate stock levels and support effective stock control.
• Monitor stock availability and assist with stock-related requirements.
• Complete administrative and branch-related duties as required.
• Assist with managerial and operational responsibilities where required.
• Support staff supervision and provide direction when necessary.
• Follow branch procedures, policies and instructions accurately.
• Maximise sales opportunities through strong product knowledge and customer engagement.
• Support the branch team in achieving sales and operational objectives.
• Maintain general housekeeping standards throughout the branch.
• Keep product knowledge up to date through self-development and training.
• Assist customers with technical or product-related questions within your level of knowledge.
• Work closely with colleagues to maintain efficient branch operations.
• Contribute to a professional, organised and customer-friendly store environment.

Requirements and Skills

• Senior Certificate or Grade 12.
• Previous exposure to an automotive, engineering, tools and machinery or hardware environment will be advantageous.
• Experience with retail branch procedures will be beneficial.
• Technical knowledge of DIY or hardware products will be a strong advantage.
• Sales experience and confidence in dealing with customers.
• Strong customer service orientation.
• Good communication and interpersonal skills.
• Product knowledge and willingness to continue learning.
• Ability to generate sales and work towards targets.
• Ability to maintain stock control standards.
• Administrative and organisational skills.
• Staff supervisory experience will be advantageous.
• Ability to follow branch procedures and company instructions.
• Reliable and honest approach to work.
• Ability to function effectively as part of a team.
• Own vehicle is essential.
• Ability to work in a busy retail environment.
• Strong initiative and self-development mindset.

The ideal candidate will be confident, reliable and honest while remaining focused on delivering excellent customer service. You should be comfortable discussing products with customers and interested in learning more about tools and machinery. Previous exposure to the automotive, engineering, hardware or tools industry can give you an advantage because the role requires a practical understanding of the products being sold. A team-oriented attitude is also important because the position involves working closely with other branch employees to achieve shared goals.

This Counter Sales position offers an opportunity to work for Adendorff Machinery Mart, a retailer that sources equipment from around the world to provide customers with a wide range of tools and machinery at competitive prices. The company places emphasis on employee development, training and building long-term customer relationships. Successful employees can gain valuable experience in retail sales, product knowledge, stock management, customer service and branch operations.

Working Hours and Salary

The working hours for the position are Monday to Friday from 08:00 to 17:00 and Saturdays from 08:00 to 13:00. The salary is negotiable and benefits are available. The employer lists the minimum qualification as a Senior Certificate and requires candidates to have their own vehicle.

The Counter Sales opportunity at Adendorff Durban Springfield Park is suited to someone who wants to combine customer service and sales with technical product knowledge. If you have the required qualification, own reliable transport and an interest in tools, machinery or hardware, this could be an excellent opportunity to develop your career within a well-established retail environment. Candidates who demonstrate strong customer service, sales ability and a willingness to learn are encouraged to apply before the closing date of 25 September 2026.

Adendorff Machinery Mart encourages applications from all designated groups. Applicants who do not receive feedback within two weeks of submitting their application should consider their application unsuccessful.

Apply here