ROTHKO:Media Liaison Account Executive Opportunity
Implement media coverage strategies in line with client marketing and campaign objectives
Main outputs and responsibilities for this position
Media list updating
- Support the line manager and relevant content manager to review and update the media list aligned to client strategies.
- Daily maintenance of media lists.
Media relationship maintenance
- Support the line manager to ensure that media have accurate and appropriate client spokesperson and contact details.
- Support the line manager to ensure that media’s requirements for quotes, interviews and further information are answered timeously and appropriately so as not to damage relationships.
PR coverage
- Timeous and appropriate distribution of press releases.
- Assisting with effective media liaison to generate maximum PR coverage.
- Assisting with client liaison regarding media’s requirement for quotes, interviews and further information.
- Follow up with media regarding coverage for reporting and relationship maintenance purposes.
- Assisting to achieve and exceed client coverage targets (PR coverage, medium, region, etc.)
Internal reporting
- Internal updates to line manager and relevant content manager regarding media contacts, coverage and relationship maintenance.
Internal relationship collaboration
- Effectively using the Project Bubble system, including tracking time worked on each project and ticking tasks complete.
- Liaising with the line manager regarding briefs to ensure clarity of implementation.
- Effective teamwork and communication to achieve client marketing and campaign objectives.
Requirements
- Minimum relevant tertiary degree or diploma qualification in PR, Communications, Marketing, Journalism, Media Studies
- Some knowledge of related industries such as marketing, advertising, media, PR and digital
- Project management and planning
- Organisational and administration
- Analytical reporting
- Ability to multitask and prioritise requirements
- Strong written and verbal skills
- Excellent interpersonal and relationship management skills
- Negotiation skills
- Work well in a team environment
- Strong MS Office (Word; PowerPoint; Excel)
Advantageous
- Minimum one to two years in PR implementation
- One to two years experience with media liaison and relationship building, PR coverage and reporting
- Work experience in a PR agency environment is advantageous
Personal Skills/Attributes
- Strategic and analytic thinking
- Attention to detail
- Ability to work under pressure
- Ability to take responsible initiative
- Positive attitude with a willingness to learn
- Approachable
- Team player
- Ability to take constructive criticism to develop
Posted on 16 Mar 14:37
Contact details
Shane Punt
Rothko
+27 21 448 9457
shane@rothko.co.za
