Ad Talent Africa, PPC Specialist

May 30, 2022

Job description

Responsibilities:

Assisting the team lead with day-to-day tasks and ad-hoc implementation including the writing of creative briefs for creative needs across search, video and display and facilitating the compliance process
Make use of ad serving technologies such as google ads and google marketing platform
Taking ownership for the successful delivery and deployment of creative campaigns across all display platforms
Working closely with all media partners
Running programmatic campaigns, developing strategies and optimisation to achieve the desired goal
Partner with marketing team members to develop integrated efforts across channels, on new and upcoming campaigns
Develop a total understanding of digital audiences marketing through targeting techniques
Provide campaign performance reporting and analysis on a daily, weekly and monthly basis
Stay on top of the always-evolving digital marketing landscape, from industry news to emerging technology
Assist in the development of marketing campaigns using digital channels

Experience

Relevant degree or qualification in related field
More than 2 – 5 years of experience working in digital and PPC
Solid display digital media experience
Solid paid media experience within google marketing platform, RTB and programmatic media buying
Have had exposure to DV360 and campaign manager
Working with large data sets to drive insights and recommendations
Detail-oriented with a focus on driving performance
Being Google certified would be an advantage