Ad Talent Africa, Digital Marketing Specialist/Manager

Job description

Our client is based in the UK and is well-entrenched within the luxury travel industry. 
This is an exciting opportunity to join this ambitious and fast-moving company that delivers exceptional travel experiences to clients all over the world.
The are looking for a Digital Marketing Specialist/Manager to join their marketing team. Initially on a three month freelance basis, but with scope to extend or join on a full-time contract following a successful period in the position.

Reporting to the head of marketing, this position will work closely with the marketing manager and digital marketing executive to review and improve all areas of digital marketing, alongside driving new innovations in the digital space.

Core Responsibilities

• Work with key members of the marketing team to review existing and future digital opportunities to improve traffic and conversion targets.
• Review all PPC campaigns, tracking and attribution to ensure complete end-to-end improvements in performance and budget management. Work with our team to create a plan for improvements, including identifying new agencies.
• Analyse existing SEO plans, keyword strategy and SEM tool management to implement revised SEO strategy to drive quality organic traffic.
• Work with our Digital Executive to review paid social ad set up and performance, to identify opportunities for ongoing brand ads alongside more traffic and/or sales focused activity.
• Complete integrations with CRM and e-CRM systems, working with our team to introduce improved email automations and data management.
• Consider a strategy to implement regular A/B testing in all digital areas, implementing findings.
• Website development and optimisation plans reviewed and improved. Working with our website agency and marketing team.
• Work alongside the Digital Marketing Executive to create full website reporting suite in GA4.
• Explore digital marketing dashboards to present data for analysis.
• Implement improved attribution tracking to improve our CPA modelling. Exploring ways to improve offline tracking too.
• Work with our Marketing Manager to improve campaign specific tracking
• Maintaining forward-thinking approach to digital marketing and our approach in the UK, US and elsewhere. Identifying and exploring new digital innovations that will position the company as innovators

Personal Specification

• Extremely strong analytical skills
• Problem solver and solution provider
• Comfortable managing multiple projects simultaneously
• Great communication and project management skills
•  Team player who is also comfortable leading on responsibilities independently

Experience and Qualifications

• Must have a minimum of five years’ experience within a digital marketing position, with at least two years spent managing projects
• Preferred luxury or travel sector experience
• Degree in marketing or related field

Requirements

• Analyzing data
• Digital marketing
• Digital strategy
• Search engine marketing (SEM)
• Search engine optimization (SEO)
• Website management

Posted on 30 May 12:29, Closing date 29 Jun

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