Cape Union Mart, E-commerce Copywriter

Our e-commerce department is looking for a dedicated and passionate eCommerce Copywriter to generate product-related copy that provides customers with all the information they need in order to make a purchase decision. The incumbent will be responsible for supporting the eCommerce team to drive increased conversions and sales on a day-to-day basis.

Key duties

• Create ‘best in class’ product copy across multiple product categories, considering customer experience as well as SEO
• Maintain relevant attribute information on all products to facilitate product comparison, search & filtering
• Prioritise and complete work in a fast-paced, dynamic environment, to meet internal and external deadlines
• Align with merchandise teams and perform fact-checking to ensure accuracy and completeness of information
• Ensure consistency of content across numerous platforms and formats as well as alignment with the relevant brand tone
• Perform regular QA and website audits to ensure website content is of the highest standard
• Assist content coordinators with search optimisation on the website, including maintenance of keywords & synonyms
• Carry out regular competitor analysis and research in order to align with industry best practice
• Respond to issues or queries from customers and internal or external teams as needed
• Gain a thorough understanding of our business, competitors and customers
• Articulate and share insights, learnings and best practice with all relevant stakeholders
• Bring forward recommendations and processes to enhance speed and scale of content development and rollout
• Brainstorming and collaborate with the team for new ideas and strategies

Knowledge, experience and qualifications

• Matric
• Related tertiary education in digital/ e-commerce is highly advantageous
• Candidates with experience in a similar position will be given preference
• Understanding of SEO and e-commerce copywriting best practices
• Experience with e-commerce platforms and Google Analytics
• Proficiency in Microsoft Office Suite (specifically MS Excel) is essential
• Domain knowledge in eCommerce, retail, online advertising and/or analytics

Competencies

• Goal-oriented and self-motivated – must be able to work independently with minimal supervision
• Flexible and adaptable – must enjoy working in a fast-paced and at times challenging environment
• Ability to work cross-functionally and with a wide range of individuals with different skill sets
• Strong organisational, interpersonal, and communication skills (written and verbal)
• Strong sense of ownership and responsibility – track record of performance meeting targets and objectives
• ‘Can do’ positive attitude – eager to grow, learn and develop your skills
• Decisive, structured and organised, with a keen eye for detail
• Fast learner with a strong aptitude for systems
• Passionate about online, digital, eCommerce, websites and UX

Please note:  The Cape Union Mart Group is committed to transformation.  Appointments and promotions will be made based on candidates who best meet the requirements for the position. Preference will be given to candidates who will enhance the diversity of the team, aligned to our Employment Equity plan.

Posted on 11 Apr 12:47, Closing date 10 May