TalentLink, Marketing Analyst

Remuneration:	R30000 – R40000 per month cost-to-company
Location:	Cape Town
Job level:	Mid/Senior
Type:	Permanent
Company:	TalentLink

Job description

• Set key metric targets and implement plans to achieve the metrics. Primary metrics include sales, budget efficiency and new name acquisition.
• Accurately forecast and develop a campaign sales plan and budget to provide the business with a clear roadmap to meet financial objectives
• Ensure trends are monitored with changes identified timeously for re-forecasting and adjust accordingly
• Provide insightful reporting & analysis for weekly sales, monthly management reports, marketing review, quarterly reviews, and ad hoc requests
• Analyze trends relating to key variables within campaigns and put forward proposals for improvement
• Increase customer demand and basket size to deliver intake targets and drive organic growth through innovation
• Engage and challenge the different business units to improve conversion from Intake to net sales (NSV) by achieving conversion objectives within the sales pipeline
• Monitor campaigns and channel performance to achieve NSV, taking proactive actions to improve any underperformance
• Leverage relationships with merchandise and operations for great marketing offers and incentives to drive customer demand
• Collaborate with the data science and customer analytics teams to develop insight led campaign segmentation strategies to achieve customer growth
• Work closely with the operational teams to achieve business objectives in line with the campaign plan in the relevant channels

Requirements

• Analytics
• Budget Management
• Campaign Management
• Data
• Insights
• Marketing

Posted on 11 Apr 18:00, Closing date 11 May